Why Conversion Rate Is Low

Conversion rate is the amount of visitors on your site to those who perform a certain action. For example, you want them to Sign up to receive updates about your site. A total of 300 visitors visited your page, and of that 300, only 50 signed up to receive updates. In this case, your conversion rate will be 16.6%. This is a low conversion rate, and here we will explore some of the reasons that Why your conversion rate is so low?

Why Is Low Conversion Rate Construed as Bad?

The amount of time, energy, and money spent on bringing visitors to your site are too valuable. The reason webmasters invest so much in attaining a high number of visitor count is to make them take certain actions. When a visitor does what you desired, that process is termed as visitor conversion.

Reasons Behind Low Conversion Rate:

There are many reasons why your conversion rate is low. Let’s discuss the top five reasons why your conversion rate could be low.

You Are Not Targeting the Right Audience:

You are spending a lot of money on advertising, and you have a dedicated team working on social media and other channels trying to bring in visitors to your website. However, your target audience selection is incorrect. In this case, no matter how much time, energy, money, and resources you spend on that audience, it will now work in your favor.

Make sure to spend more time researching and selecting the right audience. For instance, advertising women's shoes to men may make a few purchase some pairs for their loved ones, but in the long run, it will not compare to advertising women shoes to women only.

Your Site or Page Design Is Inconsistent or Incorrect:

This is another reason why your conversion rate is low? Unless you have the right and adequately designed webpage or landing page, you will not get the desired or required conversion rate. Again, having images of men on a landing page for selling women's shoes will never work as good if you had displayed women showing off those shoes. Similarly, you should have consistent page designs as well. This consistency will help visitors take action more boldly and with ease, and they won’t have trouble finding what they need.

Your Landing Page Is Too Complicated:

Alright, so this time, you chose the right audience and made a properly designed page, but still, your conversion is low – having a complicated page design is the next big and very real cause. When you are designing a landing page, make sure it is simple to navigate, easy to browse, and everything important is right there. The visitor should be able to browse and navigate that page with ease. Your “Buy” and “Add to Cart” button (the call to action or CTA) should be visible and in a key location. The product specifications need to be prominent. Don’t overcomplicate it and if it is absolutely necessary to include more information, push it to the bottom. Still, even there, you should have a bold and easy-to-access CTA present.

Your Offer Is Too Low or Too High:

Having unrealistic offers on your site can raise flags. Visitors may find it unreal and too good to be true. Always make sure you set realistic pricing. Going too low or too high are both bad. If you are a manufacturer and you CAN offer too low rates, then make sure you write compelling arguments (too clearly and visibly) to ensure that your visitors read it and establish trust.

Your Landing Page Is Too Slow:

This one is the most dangerous one, because it can cause visitors to abandon and permanently leave your website. Everything is fast, and people expect the pages to load as fast as the next (or previous) site they visited. If they have to spend time waiting and looking at a white or dark page with no content on it, they will leave your site and will never come back. Speed is even recognized by Google as a search engine ranking factor, so make sure your page or site is capable of loading in 3 seconds or less.

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Looking for reasons why your conversion rate drops? or how to track your conversion rate?