How to improve your homepage conversion rate?

We have already defined what conversion rate is; you can read about it here in detail. In short, it is the ratio between the number of visitors visiting your site and those doing what you wanted them to do. It is of utmost importance to make sure that every single visitor takes some desirable action while on your homepage. Improvement of homepage conversion rate is not difficult at all; still, many webmasters struggle with it. In today’s article, we are going to give you very useful and practical tips on How to improve your homepage conversion rate?

By home page, we mean the main page of your eCommerce store. It is the page that is presented to your customers when they enter the URL of your site only. For a site named Example, its home page is Example.com; in the case of Amazon, it is Amazon.com.

A home page is where you list everything you got, your store’s categories, sections, items on sale, special offers, and many more.

Without further ado, let’s dig in and find out how to improve your homepage’s conversion rate?

Declutter your Homepage:

If you have a large eCommerce store, or you have a lot to offer, you will end up having so many things on your home page. Although it is of utmost importance that you list everything you are offering and let the visitor know, clutter can create chaos and confuse visitors.

Additionally, a large chunk of Internet traffic nowadays is from mobile devices, and having too many things displayed too cramped will not only look bad, but it will also have a bad impression on the viewer.

The first thing you should do is clean up your home page. Make sure everything is displayed correctly with enough spacing between two items and two offers. It should be displayed in such a way that a visitor can tap it with ease on their mobile touchscreens and also be able to read the title and offer’s text.

Declutter doesn’t mean compromising on and removing the much-needed offers and products you wish to showcase; instead, it means to showcase everything that appears appealing and helps the viewers take action with ease.

Reduce the number of pop-ups:

Pop-ups are always annoying from a visitor’s perspective but, at the same time, pop-ups that offer special offers are always welcome. Make sure you are not displaying a ton of pop-ups, and make sure you time them correctly. For instance, if you are offering a discount code, it’s better to wait till the visitor shows intent to exit. At this point, they have seen enough and are maybe leaving because they think items are either expensive, not in their budget, or they think they can come later. Right when they are about to leave, a pop-up saying you can get “x” amount of savings if you place your order now will be enough to make them stay and complete the purchase.

If you want them to Sign up for your newsletter, wait a few seconds to display the Signup form, let them view what you are offering first.

Showcase the most exciting offers with an easy-to-read banner:

If you have launched or added a new product, or you have a seasonal or special sale, showcase it with an easy-to-read and prominent banner. As we mentioned in the previous section, pop-ups are good at grabbing attention, but at the same time, they can be annoying as well. A strategically placed banner on your site will definitely help you grab visitor’s attention.

Know the value of a good font:

Minimalism is the way to go, whether that is your banner art, logo design, or your site’s font. Keep it simple and make sure it is easy to read, even on smaller mobile screens. Most of the Internet traffic is from mobile devices, with smaller screen sizes; make sure it is visible on those screens, and the visitor does not have to scroll left or right to see it.

Keep an eye on your competitor:

Know thy enemy; this is one of the most important steps. Keep an eye on the design and approach of your competitor. Familiarize yourself with their design, offers, and approach tactics. See if their design is better than yours or if an offer or sale of theirs is performing better. There is no shame in adopting best practices. If one thing is working for them, it may work for you as well; just beware of plagiarism rules.

Get into account their offers positioning, their site’s color schemes, the way they are showcasing categories and products. Come up with a better design if you think and know something on their eCommerce store that can be improved by you on your store.

Be prepared to make the change – if needed!

If one design isn’t working for you, isn’t enticing your customers, be ready to change it. Do A/B testing. A/B testing is a method where you present two versions of your home page to different customers and compare the data to help you determine which design converts better. Don’t be stubborn; if one thing, one design, isn’t working for you, change it before you lose your customers to your competition.

Know the value of professionally take images:

A picture is worth a thousand words, and a professionally taken picture is worth even more. Do not underestimate the power of excellent products and offer images. You may be able to get banners made for $5 on Fiverr, but at the same time, on the same platform, some freelancers offer their services for $50. There will be a difference in the quality of their work. So, make sure to invest in high-quality images, artwork, banners, and product photography. Remember, unlike a physical store, your customers cannot touch, open, and hold the products on sale. Looking at them through their screens, the images you present are the only way to finalize a purchase; make sure to present the products well.

Text is as important as your inventory:

Professionally written titles, offers and sale details, and product descriptions are as important as good photos and competitive pricing. As said previously, your customers are not able to interact with you in real-time as they would in a conventional physical store, so make sure they have all the details they need. No one likes spelling and grammatical mistakes, and at the same time, no one likes incorrect or insufficient information as well.

Offer live chat and better contact solutions:

Be there to answer your customer’s queries. Often, they need just one question answered, and a timely answer to the question can be the difference between a paying customer and a lost visitor. Make sure to list as many as possible “Frequently Asked Questions.” List detailed product descriptions, clearly show and mention your online store’s policies.

After you have done all that, offer multiple “Contact” solutions. Live chat is the best option, phone support even better, but don’t underestimate the power of support email and support contact us forms as well.

Reviews:

The last thing we have for you to improve your homepage conversion rate is to build trust. Let them see reviews about the products and your service. Do not delete or unapproved all the negative reviews, and at the same time, slip in a section that has good things to say about your products and service both. Let them see what others have to say about your store and your products. This helps build trust and leads to more sales.