How to improve your mobile conversion rate?

Mobile conversion rate is the number of customers making an online purchase using a mobile phone vs. those not completing the purchase. It doesn’t have to be a purchase; it can be an intended sign-up or downloading of a file.

Since the world is relying more and more on mobile devices, it is imperative to work on the quality of your landing page or website as seen on a mobile screen. A mobile screen is a lot smaller when compared to a desktop or laptop computer and thus requires a different optimization approach, one that is centered around the smaller screen size.

The majority of mobile devices (such as smartphones) are vertical, i.e., they have their screens longer from top to bottom and shorter from left to right.

Your site should focus on optimizing content for this type of layout, also known as portrait layout or portrait orientation. Let’s dig in and see how to improve your mobile conversion rate?

Display Key Information Above The Fold:

Your landing page or your website, in general, should display important information above the fold. Above the fold means the information displayed on the screen without it needing to be scrolled. It is recommended to show the Headline (product name or service title), the main image, inventory (if it is a product), and the CTA. Additionally, you should provide easy access to your site “Search Bar.” Statistics show that mobile users rely on on-site search more, and since it is difficult to type using the tiny keys on mobile screens, you should also utilize predictive search results. Site navigation is also a key element; make sure your site navigation is easy and simple.

Below The Fold Information:

Once the visitor scrolls through your page, you should display the product or service description. Make sure to move your Add to Cart or your CTA to the bottom of the screen and make it Sticky. The CTA should be within reach all the time. This enables the visitor to place their order or product in the cart easily and move to the payment step, i.e., one step closer to conversion.

Choose the right font and font size:

Since mobile screen size is smaller, it is crucial to choose a font and font size that doesn’t look and appears too odd. Your headings should be smaller in size than your desktop version. Doing so will ensure the complete title is shown in a single line on the mobile screen and that it doesn’t take too much space. Also, the text size should be such that it is easy to read and see.

Use More Images But Make Sure To Optimize Them:

When on smaller screens, people tend to skip through a lot of text. You should provide them the much-needed information in the form of images and pictures. While a picture is worth a thousand words, it can make your page load slower. To avoid such risks, optimize your images. Use smaller images and new compression algorithms like PNG instead of JPG and WebP to save size.

Make Your Pages Load Faster:

Speed is an essential factor in creating pages that perform well on mobiles and computers alike. People tend to abandon pages that take longer than 2 seconds to load. So, make sure your entire page can load in less than 2 seconds. You can do so by first loading the site content above the fold and lazy loading everything else when the visitor scrolls through your page.

Perform Frequent A/B Testing:

If one of your landing pages is showing a lesser mobile conversion rate, make sure to test a different design. One way to test the effectiveness of a new or improved design is through A/B testing. Some of your visitors will see the older design, while some will be presented with the new format. Using analytics tools like Google Analytics, you will be able to determine which design is more effective.

Once you have gathered enough data, you should be able to choose the better-performing design and make that permanent.

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Looking for ways to improve your conversion rate just beyond the productpage? We got some suggestion on how to improve your homepage conversion rate